An outsider's perspective.
Is the owner ready for radical measures? Because part of the team will quit anyway, because they are used to working in the format and with the effort they put in, and they are not prepared to put in more effort, to change their approach. In situations when we come in, as a rule, part of the team does leave the company. It's a workflow: you change the roadmaps, the sales format - and if it doesn't resonate with someone (and it helps the business), you just have to say goodbye and move on. Sometimes not without pain, but in the interest of the business.
And besides what the owner understands and wants, it's important that his assistants, the team leaders also live it and help him participate in it, too. As a minimum, not to sabotage, and as a maximum - to use all the new working tools in order to work properly with the team. If the owner can influence his managers to say, "Guys, this is the way it's going to be, there's no going back, the business needs this - if you're not ready, unfortunately then we're all going to have to split up." - Then, as a rule, everything works out, everything works. Again, there's no such thing as everything happening overnight. We don't come in and say, "Yesterday you wore these clothes, tomorrow you're going out in different clothes."
We dive into the product together with the team, we analyze with them how they would feel comfortable working, we understand why some processes have to be re-engineered, why some blocks can be transferred to employees for less pay, we help them redistribute their working day, etc. If a salesperson understands that, for example, he is digging with a shovel and they come and show him an excavator, say: "Look, it will be much easier to dig" and he is glad about it, then everything adapts and everything is OK. If a salesman works in a company for a long time and he doesn't empathize with the owner that something is going wrong, he's not trying to win the market and increase his and the company's income, this is where the main difficulties arise.