The product sold itself for a while. There was a new product line that couldn't be sold by text, but had to communicate with the market by voice.
Objective. You have to create a small project team that will talk to all the partners for half a year, transfer part of them to the new product, leave part of them on the old product, pester someone, talk to someone a few times.
The result. Sales tripled. Everyone was happy: the company got good results and a confirmed hypothesis, the team got its bonuses, having completed the project task. The team worked through a project contract: affordable contractors, to whom the task was outlined and expected results from them - savings with minimal risk.
Reflection. The project took not 6, but 9 months for various external reasons. This did not embarrass anyone, because it was controlled by motivation, nevertheless we are excellent, tried to meet the deadline.✨